AR technology has been around for some time, but it’s only recently that it’s being used in the fashion industry. Zara was one of the first to embrace this technology and leverage it to enhance the customer experience.
With the help of AR, customers can now virtually try on clothing and accessories, explore Zara’s product range, and even get recommendations for items that best suit their style.
Zara has made shopping easier and more immersive for customers, this helps customers to figure out how a piece of clothing will look on them without having to physically try it on, making it easier to shop from home. Additionally, customers can use AR to compare different clothes side by side.
Another way that Zara has used AR to enhance the customer experience is by providing more detailed product information. By using the app, customers can access detailed information about the product, such as the fabric, fit, and color. This helps customers make informed decisions about their purchase, and ultimately helps to prevent buyer’s remorse.
The implementation of AR has also allowed Zara to provide a more personalized shopping experience. Customers can use the app to access personalized product recommendations based on their previous purchases. This helps to create a more tailored shopping experience, and encourages customers to come back for more.
Good Idea!!