3D modelling is the creation of digital representations of objects or scenes in three dimensions. In ecommerce shopping, 3D models can be used to showcase products in a more interactive and engaging way, allowing customers to view products from all angles, zoom in, and see details that might be missed with traditional product photography.
3D modelling can also be used to create augmented reality (AR) and virtual reality (VR) experiences, providing customers with immersive product experiences. Optimising 3D models for ecommerce shopping involves reducing file size, choosing appropriate file formats, using high-quality textures, and adding interactive features. Overall, 3D modelling can enhance the shopping experience for customers and potentially increase sales.
Benefits of using 3D models in e-commerce
Using 3D models in ecommerce has several benefits :
It allows customers to see products in more detail and from different angles, increasing their understanding of the product and their confidence in their purchase decision.
3D models can provide an immersive experience through augmented reality (AR) and virtual reality (VR), which can create a unique and memorable shopping experience for customers.
3D models can reduce the need for physical product samples or prototypes, saving time and money for businesses. Finally, 3D models can help businesses differentiate themselves from their competitors by providing a more advanced and engaging shopping experience for customers.
Best practices for integrating 3D models into your online store
Integrating 3D models into your online store requires careful planning and execution. Best practices include optimising 3D models for web use, choosing appropriate file formats, and ensuring compatibility with popular e-commerce platforms. Providing an intuitive user interface for interacting with 3D models, such as 360-degree views, zooming, and rotation, can also improve the customer experience.
Additionally, businesses should provide adequate product information, such as dimensions and weight, to help customers make informed purchase decisions. Finally, testing on multiple devices and web browsers is essential to ensure that 3D models load quickly and function properly.
By following these best practices, businesses can successfully integrate 3D models into their online store, providing a more engaging and interactive shopping experience for customers.
cost of 3d models creation has reduced extensively, will give a push to this technology adoption